A brand identity concept for a new cafe in Mumbai. The idea behind the space is to provide gourmet food on-the-go, which is freshly prepared, but ready to eat. The space needed a fresh, distinctive and memorable look without being gimmicky. The desired style has been approached through use of a unique and fresh colour palette, which is bright but not garish.
The work involved identity design, packaging and space design.
This concept (sadly, it remains unused by the client) was conceived under the guidance of Ajay Shah, a furniture and space designer, founder of the Mumbai based design studio ASDS.