Camp. Kitsch. Loud. Jarring. These were the keywords describing the look for the Social Media Campaign for the movie 'Hunterrr', a coming-of-age sex-comedy/drama.
The campaign was inspired by 90s nostalgia and the obvious 'ugliness' of the popular Indian visual sense from the era. The polar opposite of minimalism, decorative elements were used with reckless abandon and large amounts of fun was had.