PlaymyStrategy [brand identity for LEGO workshops]
PlaymyStrategy is a collective of workshop facilitators and designers, specializing in the LEGO® Serious Play®, an open-source facilitation methodology. We adapt and use the LEGO® Serious Play® method for guided experiments in our strategy-making workshops. Developed at The Lego Group, the crux of the method is simple - participants build abstract and spontaneous LEGO® models of their ideas. These ideas are then explained to others by storytelling around the model. The process of reflecting upon something immediately after creating it in a playful environment brings about insights from the participants’ experiences.
As part of the collective, I created a communication strategy and brand identity for us. Apart from communication, I am also involved in workshop design and documentation strategies. Visit the website at www.playmystrategy.com
The real value of the method lies in its playfulness, in its rejection of structured expertise. For many people, the idea of ‘play’ is already associated with Lego, and even more to the visual form of the Lego brick. For the brand identity, these psychological associations of a familiar physical object are used to create a striking visual language.