colour - Reishabh Kailey

Reishabh Kailey

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Hullabaloo Children's Studio

2022-2023

Mumbai

Visual identity, Space design and Colour strategy for a hobby studio for kids

Hullabaloo Children's Studio in Mumbai, offers classes in arts, music, storytelling, STEM, among others. Their classes are curated to engage and inspire children to imagine and create newness. For the visual identity, the main challenge was to create a brand language that seamlessly transitions between communications and interiors, between image and space.

Copywriting, Marketing and Creative advice: Kripa Kotak. Mural artists: Rajaram & Sachin. Animations by Harsh Tiwari. Voiceover: Anokhi Uppoor

WITH:

Hullabaloo Children's Studio

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Hullabaloo's instagram

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If you could

2018

Espoo

Animated short film

The story is simple (by Zuz Buchowska) and speaks about the futility of indecision. An ordinary child is faced with an overwhelming question, if you could turn back a moment in time which moment would you chose? The story has been divided into six parts and with every new part, one of the three colours is replaced while the other two are retained, creating a shifting colour palette for the film.

Writer_Zuz Buchowska \ Voices_M Wingren, Zuz Buchowska, Teodor Georgiev \ Sound_Sunai Marathe \ Director & Animator_Reishabh Kailey

WITH:

Aalto VCD

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Colour palette generator

2017

Espoo

Developing an iOS Application

Developed an app which generates pastel colour palettes of whatever you point it at.

WITH:

Aalto Medialab

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Berger Paints Colour Catalogue

2013

Mumbai

Colour trends, curated palettes, shade card and advertisements

Colour trend research and shade card designed for the Berger Interior Collection for Berger Paints in India. The work involved colour curation, creating palettes and colour stories; inspired by Indian Handicrafts under the theme ‘Colours of India’.

Design team_Aanchal Desai / Siddhi Jadhav / Creative direction_Latika Khosla

WITH:

Berger Paints ltd. / Freedom Tree Design

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Jotun Reveal Edge

2013

Mumbai

Colour trends for Jotun Powder Coatings, Dubai

The Reveal Edge Colour Trends 2013, a carefully curated range of powder coatings are used in home appliances, personal electronics, and furniture.

Design team_Aanchal Desai / Siddhi Jadhav / Aditi Bidkar / Saranya Sundarraj / Creative direction_Latika Khosla / Photo Credits_Ajay Shah / Aziz Kachwala / Hardik Gandhi /

WITH:

Jotun Powder Coatings Dubai / Freedom Tree Design

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Colour strategy for Nankai Japan

2013

Mumbai

extracting colour palettes from cultures & geographies

Location based colour trend research & palette design from different regions of India. The research was carried out to create inspiration palettes for Nankai Paints, wanting to enter the Indian market with their product.

Design team_Aanchal Desai / Siddhi Jadhav / Aditi Bidkar / Saranya Sundarraj / Creative direction_Latika Khosla

WITH:

Nankai Japan / Freedom Tree Design

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Asian Institute of Oncology

2013

Mumbai

Colour strategy for hospital signage & wayfinding system

The signage system was based on colour zones. During the research phase, the entire space was mapped and zoned according to function (from a patient's point of view), following which colours characteristics were connected with zone functions to create a signage system. The work also included structural, surface and typography design for the signage system.

Co-designer_Manasvi Rambhia / Creative direction_Latika Khosla

WITH:

Asian Institute of Oncology / Freedom Tree Design

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Colors India 2012

2012

Mumbai

colour trend forecasting workshop

Facilitation and communication design for a colour trend forecasting workshop - A formative collective of colour professionals, engaged in the technology, marketing, design and communication of colour. Colours India is a Chromazone of CMG, the worlds premier colour forecasting organization.The objective of this collective is to create a platform for Trend and Color design. Sharing information on colour research & advancement, education and training ,colour forecasting direction, design and application for the Indian marketplace.

Lead facilitator_Latika Khosla / Research_Aditi Bidkar / Aanchal Desai / Saranya Sundarraj

WITH:

Freedom Tree Design

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