Masaan

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a digital promotional campaign for the 2015 film Masaan (translation- Crematorium; also known as Fly Away Solo in English), a drama film directed by Neeraj Ghaywan, co-written by Varun Grover.

campaigns

graphic design

Digital promotional campaign

With:

Drishyam Films

2015

Mumbai

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press coverage of the campaign

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The film is an Indo-French co-production produced by Drishyam Films, Macassar Productions, Phantom Films, Sikhya Entertainment, Arte France Cinema and Pathé Productions. It was screened in the Un Certain Regard section at the 2015 Cannes Film Festival winning two awards. I was hired by Drishyam Films to work in collaboration with social media whiz Jahan Singh Bakshi, to design a digital promotional campaign for the film across Facebook, twitter, youtube and other digital PR activities

Banarasi Bakaiti - mini dictionary by Masaan’s screenwriter and lyricist, Varun Grover