Reishabh Kailey
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Campaigns
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Feminist Leadership Platform

2025
Helsinki

Motion posters for a participatory programme providing tools for feminist and inclusive practices in arts & culture

WITH:

UrbanApa

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Rehearsing Hospitalities

2021-23
Helsinki

Communication design, strategy and event production for a contemporary art public programme

Frame’s public programme Rehearsing Hospitalities has sought to ‘connect artists, curators and other practitioners in the field of contemporary art and beyond to mediate new practices and understandings with diverse hospitalities’. From 2019 to 2023, the programme has included commissions, exhibitions, discussions and bi-annual gatherings. The communication materials for the programme are tied together by the visual identity, designed by Elina Holey in 2019, which I expanded upon to create a range of diverse communication materials backed with a comprehensive communication strategy. To balance dynamism and change with familiarity and recognizability, certain aspects of the original Rehearsing Hospitalities identity were transfigured, while other elements were unchanged.

Visual Identity by Elina Holey | Comms: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen | Curation & Production: Jussi Koitela, Yvonne Billimore , Dahlia El Broul, Lebohang Tlali, Mariliis Rebane, Annabelle Antas, Vilma Leminen | Photos by Sheung Yiu, Jo Hislop, Jonni Korhonen

WITH:

Frame Contemporary Art Finland

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Blog: Continuous evolution of the identity
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Islands of Kinship

2023
Helsinki

Communication design for the annual gathering of a pan-European network of art organisations

Communication design for the annual gathering of ISLANDS OF KINSHIP, is a joint project by six European art organisations, aiming to instil more ecological and socially sustainable practices within contemporary art institutions.

Visual Identity by Von Saten

WITH:

Frame Contemporary Art Finland

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islandsofkinship.org
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#Stop Hatred Now

2024
Helsinki

Visual identity for an anti-racist art programme

Facilitator: Sonya Lindfors | Producer: Lisa Kalkowski | Communications: Milla Millasnoore

WITH:

UrbanApa

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stophatrednow.fi
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UrbanApa X Ateneum: In the Deep / On the Surface

2023
Helsinki

Visual Identity for a Contemporary Performance Festival

A dynamic visual identity centered around a texture in motion. An experimental video-based poster & event communications. The thematic landscape of the festival was in the deep / on the surface. The curators ask: What kinds of things are present and in motion? Already identifiable? What kinds of things are just taking shape? What is surfacing in different contexts? Or what kinds of things are under the surface or in the depths? How can working and doing be many things at once – deep, pleasurable, light, subversive? Playful, feminist and communal? Or utopian?

Curated by Emmi Venna and Sonya Lindfors.

WITH:

UrbanApa at Ateneum Museum

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Full programme
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Moon in your Mouth

2023
Oslo

Mini-campaign for a contemporary art exhibition and parallel summer school

For the final collaboration of the season in June 2023, Frame partners with UKS–Young Artists’ Society in Oslo to put forth the exhibition Moon in Your Mouth considering consent, intimacy and emotional labour in the realm of exhibition making. Thinking of consent in artist-curator relationships, curator Max Hannus asks how to think about consent as a methodological tool. As a parallel to the exhibition, both partners along with Bedside Productions come together to co-host I CONSENT, a three-day summer school convening these investigations.

Contributors: Thora Dolven Balke, Tarek Lakhrissi and Inari Sandell. Curators: Max Hannus , Jussi Koitel, Yvonne Billimore. Communications: Rosa Kuosmanen, Stella Sironen

WITH:

Young Artists' Society / Frame Contemporary Art Finland

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Full programme
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Advocacy Campaign: #Kuvataiteen Vuoro

2023
Helsinki

It's time for Visual arts: Campaign lobbying against proposed budget cuts in the Finnish arts sector

The joint parliamentary election program of Frame, the Society of Finnish Artists and Kuvasto aims to increase the funding of visual arts by 15 million euros, to a total of 30 million euros. This would bring the visual arts closer to an equal status with other art fields, while strengthening the creative fields as a whole.

Illustration: Juliana Hyrri | Comms: Rosa Kuosmanen

WITH:

Frame Contemporary Art Finland | Artists’ Association of Finland | Kuvasto

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Read about the campaign
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Editorial Tables: Reciprocal Hospitalities

2023
London

Poster and communications material for an exhibition showcasing diverse publishing practices

As described by the curators, the programme “celebrates the production and dissemination of knowledge through the act of experimental and artist-led publishing, with a focus on intersecting feminist and decolonial perspectives.” The visual identity highlights the collaborative nature, the cross-currents between practices, and the idea of the exhibition as a lively, interactive space. It also takes into account the local context and audiences, reflecting the neighbourhood's diversity and the distinct visual presence, which stands out in the neighbourhood.

Curators: Yvonne Billimore, Lily Hall, Jussi Koitela. Gallery image: Daniel Weill

WITH:

Frame Contemporary Art Finland, The Showroom, and the Finnish Institute in the UK and Ireland

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Exhibition Programme
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UA mini residencies

2022
Helsinki

Visual identity & communication design for short artists’ residencies in Finland.

The visual identity is rooted in the idea of smallness, nurture, care and growth. The main idea is simple: tiny houseplants growing out of tiny cups that act almost like a mini-residency–a small place for nurture and growth. The houseplants are blooming and thriving in their tiny cups, alluding to the resident artists in the mini-residencies.

WITH:

Urban APA

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Urban APA website
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Cookie Dough Typeface Design

2021
Tampere

Typographic poster series for a contemporary art exhibition by Laura Rämö

Designed a series of posters using a custom typeface developed from extruded, melting forms — a style I call Cookie Dough typography. The viscous, imbalanced letterforms echo the exhibition’s themes of fluidity, aquatic matter, and bodily transformation, capturing a sense of softness, evolution, and organic instability.

Stills provided by Laura Rämö

WITH:

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Laura Rämö's work
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Meru health

2019
Helsinki

Brochures for a Mental health start-up

Meru Health offers an app-based therapy program for anxiety and depression. The experience combines CBT, on-call therapists, and breathing exercises monitored through a Heart Rate Variability (HRV) tracking device.

WITH:

Meru Health OY

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Pop the bubble

2017
Delhi

Speculative campaign about filter bubbles

WITH:

Aalto University

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Shamiana at Taj Mumbai

2016
Mumbai

Brand refresh for a restaurant

Brand makeover for Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai.

Creative support_Ajay Shah | Copyrighting_Mikhail Vaishnav

WITH:

Taj Mahal Palace Hotel \ ASDS Mumbai

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Epsilon

2016
Mumbai

Campaign for condominiums

Branding across print and promotional material for Epsilon Towers–contemporary residential condominiums in the suburbs of Mumbai.

Creative direction_Ajay shah \ Design team_Aparna Kale, Sadhna Prasad

WITH:

Shapoorji Pallonji Group \ ASDS Mumbai

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Masaan

2015
Mumbai

Digital promotional campaign for a drama film, winner of the FIPRESCI & Un Certain Regard awards at the 68th Cannes Film Festival

a digital promotional campaign for the 2015 film Masaan (translation- Crematorium; also known as Fly Away Solo in English), a drama film directed by Neeraj Ghaywan, co-written by Varun Grover.

Film director: Neeraj Ghaywan \ Film writer: Varun Grover \ Marketing strategy: Jahan Singh Bakshi

WITH:

Drishyam Films

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press coverage of the campaign
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Om Dar-B-Dar

2014
Mumbai

Film poster

Om Dar-B-Dar is a 1988 cult Indian film directed by Kamal Swaroop. The absurdist / non-linear film follows a young schoolboy Om and his family who live in Pushkar, Rajasthan. It is a satire on mythology, arts, politics and philosophy. This served as the official poster when the film was digitally restored and re-released in 2014.

Drawing by Punit Hiremath

WITH:

PVR Director's Rare

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watch trailer