campaigns - Reishabh Kailey

Reishabh Kailey

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Rehearsing Hospitalities

2021-23

Helsinki

Communication design, strategy and event production for a contemporary art public programme

Frame’s public programme Rehearsing Hospitalities has sought to ‘connect artists, curators and other practitioners in the field of contemporary art and beyond to mediate new practices and understandings with diverse hospitalities’. From 2019 to 2023, the programme has included commissions, exhibitions, discussions and bi-annual gatherings. The communication materials for the programme are tied together by the visual identity, designed by Elina Holey in 2019, which I expanded upon to create a range of diverse communication materials backed with a comprehensive communication strategy. To balance dynamism and change with familiarity and recognizability, certain aspects of the original Rehearsing Hospitalities identity were transfigured, while other elements were unchanged.

Visual Identity by Elina Holey | Comms: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen | Curation & Production: Jussi Koitela, Yvonne Billimore , Dahlia El Broul, Lebohang Tlali, Mariliis Rebane, Annabelle Antas, Vilma Leminen | Photos by Sheung Yiu, Jo Hislop, Jonni Korhonen

WITH:

Frame Contemporary Art Finland

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More about the programme

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Moon in your Mouth / I Consent Summer School

2023

Oslo

Mini-campaign for a contemporary art exhibition and parallel summer school

For the final collaboration of the season in June 2023, Frame partners with UKS–Young Artists’ Society in Oslo to put forth the exhibition Moon in Your Mouth considering consent, intimacy and emotional labour in the realm of exhibition making. Thinking of consent in artist-curator relationships, curator Max Hannus asks how to think about consent as a methodological tool. As a parallel to the exhibition, both partners along with Bedside Productions come together to co-host I CONSENT, a three-day summer school convening these investigations.

Contributors: Thora Dolven Balke, Tarek Lakhrissi and Inari Sandell. Curators: Max Hannus , Jussi Koitel, Yvonne Billimore. Communications: Rosa Kuosmanen, Stella Sironen

WITH:

Young Artists' Society / Frame Contemporary Art Finland

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Frame Contemporary Art Finland

2021-2023

Helsinki

Communication strategy, digital marketing and graphic design for a cultural institution and advocate for Finnish contemporary art.

Frame Contemporary Art Finland is an advocate for Finnish contemporary art. They support international initiatives, facilitate professional partnerships, and encourage critical development of the field. During my part-time role as a Communications Officer at Frame (2021-2023) I specialised in communication strategy and digital presence for contemporary art projects such as Pilvi Takala's Close Watch at Venice Biennalie and the public program Rehearsing Hospitalities in Helsinki.

Communication Team: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen. Visual identity: Marina Veziko

WITH:

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Frame's website

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Conflicting Relations

2023

New York

A hybrid visual identity for a day-long public talks programme at The New School.

The second collaboration of the 2023 season of Frame Contemporary Art’s Rehearsing Hospitlities was co-presented with the Vera List Center for Art and Politics and the Finnish Cultural Institute in New York. Conflicting Relations was a day-long program that brought together artists, curators, and institutions whose practices go beyond hospitality and act as correctives to prescribed host and guest hierarchies, on intimate and infrastructural levels.

Comms: Rosa Kuosmanen, Stella Sironen. Curators: Jussi Koitela, Yvonne Billimore, Eriola Pira, Carin Kuoni. Contributors: Matti Aikio, Emily Johnson, Elina Waage Mikalsen, Wanda Nanibush, S.J Norman, Ali Rosa-Salas, Ana Beatriz Sepúlveda, Karoline Trollvik

WITH:

Vera List Centre at the New School

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More about the Programme

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Pop the bubble

2017

Delhi

Speculative campaign about filter bubbles

WITH:

Aalto University

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Shamiana at Taj Mumbai

2016

Mumbai

Brand refresh for a restaurant

Brand makeover for Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai.

Creative support_Ajay Shah | Copyrighting_Mikhail Vaishnav

WITH:

Taj Mahal Palace Hotel \ ASDS Mumbai

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Epsilon

2016

Mumbai

Campaign for condominiums

Branding across print and promotional material for Epsilon Towers are contemporary residential towers in the suburbs of Mumbai.

Creative direction_Ajay shah \ Design team_Aparna Kale, Sadhna Prasad

WITH:

Shapoorji Pallonji Group \ ASDS Mumbai

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Hunterrr

2015

Mumbai

Social media campaign

Marketing strategy_Jahan Singh Bakshi

WITH:

Shemaroo Films

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Masaan

2015

Mumbai

Digital promotional campaign

a digital promotional campaign for the 2015 film Masaan (translation- Crematorium; also known as Fly Away Solo in English), a drama film directed by Neeraj Ghaywan, co-written by Varun Grover.

Film director: Neeraj Ghaywan \ Film writer: Varun Grover \ Marketing strategy: Jahan Singh Bakshi

WITH:

Drishyam Films

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press coverage of the campaign

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