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Campaigns
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Rehearsing Hospitalities

2021-23
Helsinki

Communication design, strategy and event production for a contemporary art public programme

Frame’s public programme Rehearsing Hospitalities has sought to ‘connect artists, curators and other practitioners in the field of contemporary art and beyond to mediate new practices and understandings with diverse hospitalities’. From 2019 to 2023, the programme has included commissions, exhibitions, discussions and bi-annual gatherings. The communication materials for the programme are tied together by the visual identity, designed by Elina Holey in 2019, which I expanded upon to create a range of diverse communication materials backed with a comprehensive communication strategy. To balance dynamism and change with familiarity and recognizability, certain aspects of the original Rehearsing Hospitalities identity were transfigured, while other elements were unchanged.

Visual Identity by Elina Holey | Comms: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen | Curation & Production: Jussi Koitela, Yvonne Billimore , Dahlia El Broul, Lebohang Tlali, Mariliis Rebane, Annabelle Antas, Vilma Leminen | Photos by Sheung Yiu, Jo Hislop, Jonni Korhonen

WITH:

Frame Contemporary Art Finland

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Blog: Continuous evolution of the identity
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Islands of Kinship

2023
Helsinki

Communication design for the annual gathering of a pan-European network of art organisations

Communication design for the annual gathering of ISLANDS OF KINSHIP, is a joint project by six European art organisations, aiming to instil more ecological and socially sustainable practices within contemporary art institutions.

Visual Identity by Von Saten

WITH:

Frame Contemporary Art Finland

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islandsofkinship.org
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Moon in your Mouth

2023
Oslo

Mini-campaign for a contemporary art exhibition and parallel summer school

For the final collaboration of the season in June 2023, Frame partners with UKS–Young Artists’ Society in Oslo to put forth the exhibition Moon in Your Mouth considering consent, intimacy and emotional labour in the realm of exhibition making. Thinking of consent in artist-curator relationships, curator Max Hannus asks how to think about consent as a methodological tool. As a parallel to the exhibition, both partners along with Bedside Productions come together to co-host I CONSENT, a three-day summer school convening these investigations.

Contributors: Thora Dolven Balke, Tarek Lakhrissi and Inari Sandell. Curators: Max Hannus , Jussi Koitel, Yvonne Billimore. Communications: Rosa Kuosmanen, Stella Sironen

WITH:

Young Artists' Society / Frame Contemporary Art Finland

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Full programme
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Advocacy Campaign: #Kuvataiteen Vuoro

2023
Helsinki

It's time for Visual arts: Campaign lobbying against proposed budget cuts in the Finnish arts sector

The joint parliamentary election program of Frame, the Society of Finnish Artists and Kuvasto aims to increase the funding of visual arts by 15 million euros, to a total of 30 million euros. This would bring the visual arts closer to an equal status with other art fields, while strengthening the creative fields as a whole.

Illustration: Juliana Hyrri | Comms: Rosa Kuosmanen

WITH:

Frame Contemporary Art Finland | Artists’ Association of Finland | Kuvasto

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Read about the campaign
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Pop the bubble

2017
Delhi

Speculative campaign about filter bubbles

WITH:

Aalto University

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Shamiana at Taj Mumbai

2016
Mumbai

Brand refresh for a restaurant

Brand makeover for Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai.

Creative support_Ajay Shah | Copyrighting_Mikhail Vaishnav

WITH:

Taj Mahal Palace Hotel \ ASDS Mumbai

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Epsilon

2016
Mumbai

Campaign for condominiums

Branding across print and promotional material for Epsilon Towers–contemporary residential condominiums in the suburbs of Mumbai.

Creative direction_Ajay shah \ Design team_Aparna Kale, Sadhna Prasad

WITH:

Shapoorji Pallonji Group \ ASDS Mumbai

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Masaan

2015
Mumbai

Digital promotional campaign for a drama film, winner of the FIPRESCI & Un Certain Regard awards at the 68th Cannes Film Festival

a digital promotional campaign for the 2015 film Masaan (translation- Crematorium; also known as Fly Away Solo in English), a drama film directed by Neeraj Ghaywan, co-written by Varun Grover.

Film director: Neeraj Ghaywan \ Film writer: Varun Grover \ Marketing strategy: Jahan Singh Bakshi

WITH:

Drishyam Films

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press coverage of the campaign