Konvolv

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Konvolv

Helsinki
2020

Visual identity for a new media art cooperative

FOR / AT:

Konvol New Media Art Collective

ROLE:

Visual designer

Konvolv is new media art cooperative engaged in experiential art, creative tech education, and new media consultation. After becoming a member of the co-op, as the resident Visual Artist, I was asked to design a visual identity. The word Konvolv is a play on the word Convolution, a mathematical operation on two functions that produces a third function, which ties in with the cooperative's focus on transmedia experimentation to push boundries of creative technology, art and activism. The visual identity uses a custom typeface designed with glyphdrawingclub.com. The design of the typeface is inspired by the concept of convolution, visually represented as two different kinds of signal waves convoluting to produce the letters.

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Play my Strategy

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Play my Strategy

Helsinki
2020

Visual identity and squarespace website for a collective of workshop facilitators

FOR / AT:

PlaymyStratefy OY

ROLE:

Brand designer

PlaymyStrategy is a collective of workshop facilitators and designers, specializing in the LEGO® Serious Play®, an open-source facilitation methodology. They adapt and use the LEGO® Serious Play® method for guided experiments in strategy-making workshops. Developed at The Lego Group, the crux of the method is simple - participants build abstract and spontaneous LEGO® models of their ideas. These ideas are then explained to others by storytelling around the model. The process of reflecting upon something immediately after creating it in a playful environment brings about insights from the participants’ experiences.  As part of the collective, I created a communication strategy and brand identity. Apart from communication, I am also involved in workshop design and documentation strategies. Visit the website at www.playmystrategy.com

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UD 2020

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UD 2020

Espoo
2019

Event identity for Fifth International Conference on Universal Design

FOR / AT:

Aalto Department of Architecture

ROLE:

Visual designer

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Experience Colours

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Experience Colours

Espoo
2018

Event identity for a colour conference

FOR / AT:

Aalto Experience Platform

ROLE:

Visual designer

The event introduced a broad spectrum of multi-disciplinary colour research with international keynotes and networking opportunities between academia and industry, as well as between different disciplines. The event was organized by the Experience Platform at Aalto University, held at the Espoo International Theatre. Instead of using a traditional ‘logo’ as the starting point, I designed a typeface (kind of) which is weird and loud to establish the identity wherever it gets used.

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Talk kallio

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Talk kallio

Helsinki
2018

Event identity for a series of public conversations

FOR / AT:

Miklagård Arts OY

ROLE:

Visual designer

Talk Kallio! Do You Have A Say? is a series of monthly unconference happenings designed to encourage people to talk about the issues that matter to them in a local urban context. The series is curated by MiklagårdArts, a platform for promoting artistic exchange between the Nordic countries and dynamic art scenes in the rest of the world. They partnered with Caisa, a cultural centre which promotes artistic diversity in Helsinki

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Crackle & burn

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Crackle & burn

Mumbai
2018

Identity and packaging for an artisinal candle brand

FOR / AT:

Crackle and Burn

ROLE:

Visual designer

A solo candle-making venture, Crackle and Burn designs and produces artisanal candles in Mumbai. The identity draws from the the forms of burnt paper edges, designed to be a casual but solid black mark which appears across the myriad colours of the candles and the packaging.

Instagram @crackleandburn

Photography_Aditya Uppoor

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Aegis animal care

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Aegis animal care

New Delhi
2017

Veterinary clinic & animal rescue centre

FOR / AT:

Aegis

ROLE:

Brand designer

A proposed animal rescue centre and vet clinic, Aegis stands for protection, comfort, and kinship. I was hired to establish the brand identity, name and communication strategy.

For the visual identity, an abstract minimal form of an animal is used. It vaguely resembles something animal like, without being specific. The arch emerging from the letter ‘g’ also forms an umbrella over the letter ‘i’, symbolising protection.

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W Goa

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W Goa

Goa
2016

Identity for two restaurants at the W hotel in Goa

FOR / AT:

Mariott International / ASDS Mumbai

ROLE:

Visual designer

The W came to Goa in 2016, and ASDS (where I worked) was commissioned to design the identity for two of its in-house restaurants. Spice traders serves pan-asian cuisine, while Rock Pool is the pool bar. The logomarks have been designed to be in harmony with the cuisine and spatial cues.

Co-designer_Purvika Sharma / Guidance_Ajay Shah

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Shamiana at Taj Mumbai

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Shamiana at Taj Mumbai

Mumbai
2016

Brand refresh for a restaurant

FOR / AT:

Taj Mahal Palace Hotel \ ASDS Mumbai

ROLE:

Design lead

Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai, recently went through a massive makeover. The café was the first 24X7 coffee shop to open in the 1970's and has seen a tremendous journey since then. It has long been a city icon and with its latest re-branding effort, sought to reach out to a younger audience while re-affirming its place in the hearts of its original patrons. ASDS in Mumbai was commissioned to conceive the visual applications of the re-branding project.

Creative support_Ajay Shah | Copyrighting_Mikhail Vaishnav

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Drishyam films

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Drishyam films

Mumbai
2015

Visual identity for a film production company

FOR / AT:

Drishyam films

ROLE:

Visual designer

Brand refresh for a film production studio in Mumbai, which specialises in financing, producing, and distribution of independent, alternative and sometimes underground cinema.

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Zauk

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Zauk

Mumbai
2014

Restaurant identity

FOR / AT:

Pigeon & Co.

ROLE:

Visual designer

Zauk is a take-away restaurant, based in New Delhi, serving authentic Mughalai cuisine. The idea was to focus on authenticity with modernity to differentiate it from its many competitors in the not-so-niche market.

Worked in collaboration with Pigeon & Co.

Design team_Saurabh Malhotra & Vipin Babu

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Lola by Suman B

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Lola by Suman B

Goa
2013

Identity for a fashion label

FOR / AT:

Lola

ROLE:

Visual designer

Identity for Lola by Suman B, a boho-chic fashion brand based in Goa. The brand boasts of a young, bold, and easy style.

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