Konvolv

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Konvolv

Helsinki
2020

Visual identity for a new media art cooperative

FOR / AT:

Konvol New Media Art Collective

ROLE:

Visual designer

Konvolv is new media art cooperative engaged in experiential art, creative tech education, and new media consultation. After becoming a member of the co-op, as the resident Visual Artist, I was asked to design a visual identity. The word Konvolv is a play on the word Convolution, a mathematical operation on two functions that produces a third function, which ties in with the cooperative's focus on transmedia experimentation to push boundries of creative technology, art and activism. The visual identity uses a custom typeface designed with glyphdrawingclub.com. The design of the typeface is inspired by the concept of convolution, visually represented as two different kinds of signal waves convoluting to produce the letters.

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Core

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Core

Helsinki
2018-2020

Ethnographic findings reports

FOR / AT:

Scope Impact OY

ROLE:

Visual designer

Scope Impact (previously known as M4iD) is a social impact company, accelerating social change at scale. They are based in Helsinki, Finland, and their work in equality, gender and health spans Europe, Asia, Africa and the Americas. "Core is a pioneering three-year project (2018–2020) aiming to better understand, equip and empower women to lead healthier sexual and reproductive lives. Moving beyond vertically-driven thinking about care-provision, Core charts a way forward to better respond to dynamic sexual and reproductive health care-seeking behaviours among women in India, Kenya, Nigeria and Tanzania. It combines human-centered design and interdisciplinary approaches to co-create new solutions for women’s sexual and reproductive health and wellbeing." - excerpt from thisiscore.org. When I was commissioned for this project, I adapted the Core brand identity and illustrations for diagrams, report decks and the Life-Course tool.

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Play my Strategy

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Play my Strategy

Helsinki
2020

Visual identity and squarespace website for a collective of workshop facilitators

FOR / AT:

PlaymyStratefy OY

ROLE:

Brand designer

PlaymyStrategy is a collective of workshop facilitators and designers, specializing in the LEGO® Serious Play®, an open-source facilitation methodology. They adapt and use the LEGO® Serious Play® method for guided experiments in strategy-making workshops. Developed at The Lego Group, the crux of the method is simple - participants build abstract and spontaneous LEGO® models of their ideas. These ideas are then explained to others by storytelling around the model. The process of reflecting upon something immediately after creating it in a playful environment brings about insights from the participants’ experiences.  As part of the collective, I created a communication strategy and brand identity. Apart from communication, I am also involved in workshop design and documentation strategies. Visit the website at www.playmystrategy.com

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Infragraphy Vol 2

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Infragraphy Vol 2

Espoo
2019

Student publication / Essay / Contemporary art / Circuit bending / Inequality

FOR / AT:

Aalto Medialab

ROLE:

Author, Graphic Designer

from Samir Bhowmik's blog post: INFRAGRAPHY Volume 2. is a compilation of critical student artworks and short essays dealing with the materialities of media technologies and their environmental implications. These works and texts are the outcomes from the course ‘Media and the Environment’ in the Fall of 2019 at the Department of Media, Aalto University. The course was a series of scholarly readings about and around the themes of media including media’s relations and impacts on the so-called Anthropocene, thermocultures of media, ecologies of fabrication, media and plastics, Internet of Things, Planned Obsolescence, e-waste, and media’s energetic landscapes. A key approach of the course was also introducing artistic methods and practices that could address emerging media materialities. The final exhibition of the course was a collection of student artworks as a response to the contemporary discourse of political economy of media and related environmental implications.

Editor_Samir Bhowmik | Authors_Gurden Batra, Ameya Chikramane, Punit Hiremath, Eerika Jalasaho, Reishabh Kailey, Leo Kosola, Kevan Murtagh, Surabhi Nadig, Takayuki Nakashima, Julia Sand, Liisi Soroush, Hanna Thenor Årström

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UD 2020

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UD 2020

Espoo
2019

Event identity for Fifth International Conference on Universal Design

FOR / AT:

Aalto Department of Architecture

ROLE:

Visual designer

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Experience Colours

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Experience Colours

Espoo
2018

Event identity for a colour conference

FOR / AT:

Aalto Experience Platform

ROLE:

Visual designer

The event introduced a broad spectrum of multi-disciplinary colour research with international keynotes and networking opportunities between academia and industry, as well as between different disciplines. The event was organized by the Experience Platform at Aalto University, held at the Espoo International Theatre. Instead of using a traditional ‘logo’ as the starting point, I designed a typeface (kind of) which is weird and loud to establish the identity wherever it gets used.

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Talk kallio

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Talk kallio

Helsinki
2018

Event identity for a series of public conversations

FOR / AT:

Miklagård Arts OY

ROLE:

Visual designer

Talk Kallio! Do You Have A Say? is a series of monthly unconference happenings designed to encourage people to talk about the issues that matter to them in a local urban context. The series is curated by MiklagårdArts, a platform for promoting artistic exchange between the Nordic countries and dynamic art scenes in the rest of the world. They partnered with Caisa, a cultural centre which promotes artistic diversity in Helsinki

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Crackle & burn

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Crackle & burn

Mumbai
2018

Identity and packaging for an artisinal candle brand

FOR / AT:

Crackle and Burn

ROLE:

Visual designer

A solo candle-making venture, Crackle and Burn designs and produces artisanal candles in Mumbai. The identity draws from the the forms of burnt paper edges, designed to be a casual but solid black mark which appears across the myriad colours of the candles and the packaging.

Instagram @crackleandburn

Photography_Aditya Uppoor

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Fitech's Advanced Project Management

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Fitech's Advanced Project Management

Espoo
2018

Educational material for a Business management course

FOR / AT:

Tampere University, Åbo Akademi University, Aalto University, University of Oulu

ROLE:

Visual designer

This Advanced Project-based Management course was organized concurrently with FITech's Advanced Project-based Management course with Aalto University as the host university in 2018. FITech (Finnish Institute of Technology) is a network of universities of technology in Finland and it is funded by the Ministry of Education and Culture. The course is organized in cooperation with Aalto University (Prof. Karlos Artto), Åbo Akademi University (Prof. Kim Wikström), Tampere University of Technology (Prof. Tuomas Ahola), and University of Oulu (Prof. Jaakko Kujala).  I was hired to develop a consistent visual language across the diverse course content emerging from different professors from different universities.

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Pop the bubble

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Pop the bubble

Delhi
2017

Speculative campaign about filter bubbles

FOR / AT:

Aalto University

ROLE:

Visual designer

When a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour, and search history), it leads to the formation of Filter Bubbles of information/misinformation. Users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. The intent behind this campaign is to convey the dichotomy between the seen and the unseen, to highlight the existence of ‘the other side’ to a story, and to raise awareness about filter bubbles.

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Aegis animal care

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Aegis animal care

New Delhi
2017

Veterinary clinic & animal rescue centre

FOR / AT:

Aegis

ROLE:

Brand designer

A proposed animal rescue centre and vet clinic, Aegis stands for protection, comfort, and kinship. I was hired to establish the brand identity, name and communication strategy.

For the visual identity, an abstract minimal form of an animal is used. It vaguely resembles something animal like, without being specific. The arch emerging from the letter ‘g’ also forms an umbrella over the letter ‘i’, symbolising protection.

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W Goa

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W Goa

Goa
2016

Identity for two restaurants at the W hotel in Goa

FOR / AT:

Mariott International / ASDS Mumbai

ROLE:

Visual designer

The W came to Goa in 2016, and ASDS (where I worked) was commissioned to design the identity for two of its in-house restaurants. Spice traders serves pan-asian cuisine, while Rock Pool is the pool bar. The logomarks have been designed to be in harmony with the cuisine and spatial cues.

Co-designer_Purvika Sharma / Guidance_Ajay Shah

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Shamiana at Taj Mumbai

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Shamiana at Taj Mumbai

Mumbai
2016

Brand refresh for a restaurant

FOR / AT:

Taj Mahal Palace Hotel \ ASDS Mumbai

ROLE:

Design lead

Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai, recently went through a massive makeover. The café was the first 24X7 coffee shop to open in the 1970's and has seen a tremendous journey since then. It has long been a city icon and with its latest re-branding effort, sought to reach out to a younger audience while re-affirming its place in the hearts of its original patrons. ASDS in Mumbai was commissioned to conceive the visual applications of the re-branding project.

Creative support_Ajay Shah | Copyrighting_Mikhail Vaishnav

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Epsilon

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Epsilon

Mumbai
2016

Campaign for condominiums

FOR / AT:

Shapoorji Pallonji Group \ ASDS Mumbai

ROLE:

Visual designer

Epsilon Towers are contemporary residential towers in the suburbs of Mumbai. They promise a modern and convenient lifestyle and at 69 storeys, are the tallest in the vicinity. The work involved application of a cohesive brand thinking across print and promotional material. The project was undertaken with the graphic team (Sadhna Prasad, Purvika Sharma and Aparna Kale) at ASDS, a Mumbai based design studio, under the guidance of Ajay Shah.

Creative direction_Ajay shah \ Design team_Aparna Kale, Sadhna Prasad

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Drishyam films

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Drishyam films

Mumbai
2015

Visual identity for a film production company

FOR / AT:

Drishyam films

ROLE:

Visual designer

Brand refresh for a film production studio in Mumbai, which specialises in financing, producing, and distribution of independent, alternative and sometimes underground cinema.

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Everyday beautiful

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Everyday beautiful

Bangalore
2015

coffee table book

FOR / AT:

Fortis Infra

ROLE:

Art director

Photography book as marketing material for Under the Sun, a residential property in Bangalore.

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Hunterrr

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Hunterrr

Mumbai
2015

Social media campaign

FOR / AT:

Shemaroo Films

ROLE:

Visual designer

Camp, kitsch, and jarring were the keywords describing the look for the Social Media Campaign for the movie 'Hunterrr', yet another coming-of-age comedy/drama which romanticises male sexuality. The campaign was inspired by 90s nostalgia and the aesthetic of popular Indian visuals from the era. The polar opposite of minimalism, decorative elements were used with reckless abandon.

Marketing strategy_Jahan Singh Bakshi

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Masaan

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Masaan

Mumbai
2015

Social media campaign

FOR / AT:

Drishyam Films

ROLE:

Visual designer

Masaan (translation- Crematorium; also known as Fly Away Solo in English) is a 2015 drama film directed by Neeraj Ghaywan, co-written by Varun Grover. The film is an Indo-French co-production produced by Drishyam Films, Macassar Productions, Phantom Films, Sikhya Entertainment, Arte France Cinema and Pathé Productions. It was screened in the Un Certain Regard section at the 2015 Cannes Film Festival winning two awards. I was hired by Drishyam Films to work in collaboration with social media whiz Jahan Singh Bakshi, to design a digital promotional campaign for the film across Facebook, twitter, youtube and other digital PR activities

Film director_Neeraj Ghaywan \ Film writer_Varun Grover \ Marketing strategy_Jahan Singh Bakshi

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Waiting

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Waiting

Mumbai
2015

Film deck and poster

FOR / AT:

Drishyam Films

ROLE:

Visual designer

A Brochure/Deck designed for the film Waiting. A retired professor (Naseerudin Shah) whose wife has been in a coma for eight months meets a terrified young woman (Kalki Koechlin) whose husband has slipped into coma after a sudden accident. At the heart of it, Waiting is a film about a special relationship between two people who befriend each other unexpectedly in a hospital. Tenderly and humorously, the film besets you with its central query—what it really means to love someone—is it to let go of your beloved in spite of your emotional need for them or is it to unconditionally accept them in whichever shape or form they are. The visual style of the deck resonates with that of the film - serene and unassuming, yet injected with sparks of warmth and intense emotion. It is intended to give an overview of the film and be used as primary pre-trailer communication. The film has been directed by Anu Menon, produced by Drishyam Films & Ishka Films, released in April 2016. Watch the trailer.

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Om Dar-B-Dar

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Om Dar-B-Dar

Mumbai
2014

Film poster

FOR / AT:

PVR Director's Rare

ROLE:

Visual Designer

Om Dar-B-Dar is a 1988 cult Indian film directed by Kamal Swaroop. The absurdist / non-linear film follows a young schoolboy Om and his family who live in Pushkar, Rajasthan. It is a satire on mythology, arts, politics and philosophy.

This served as the official poster when the film was digitally restored and re-released in 2014.

Co-designer_Punit Hiremath

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Zauk

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Zauk

Mumbai
2014

Restaurant identity

FOR / AT:

Pigeon & Co.

ROLE:

Visual designer

Zauk is a take-away restaurant, based in New Delhi, serving authentic Mughalai cuisine. The idea was to focus on authenticity with modernity to differentiate it from its many competitors in the not-so-niche market.

Worked in collaboration with Pigeon & Co.

Design team_Saurabh Malhotra & Vipin Babu

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Lola by Suman B

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Lola by Suman B

Goa
2013

Identity for a fashion label

FOR / AT:

Lola

ROLE:

Visual designer

Identity for Lola by Suman B, a boho-chic fashion brand based in Goa. The brand boasts of a young, bold, and easy style.

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Swarathma - the Inside Story

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Swarathma - the Inside Story

Bangalore
2012

Band biography / coffee-table book

FOR / AT:

Graduation project

ROLE:

Visual designer, Author, Researcher

A Bangalore based folk fusion band, Swarathma’s sound is contemporary Indian folk with a fusion of Rock, Carnatic and Jazz. Their songs speak of joys, sorrows, hope, pain, loss and optimism. Their stage presence is as eclectic as their music and they are known for their loud, kitsch and vibrant look. The objective of this project was to create a Coffee Table Book about the band and infuse it with their energy. The book is an interpretation of their sound, look and personalities.

Photography_Sruti Menon & Shriparna Sarkar

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