Pop the bubble

When a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour, and search history), it leads to the formation of Filter Bubbles of information/misinformation. Users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. The intent behind this campaign is to convey the dichotomy between the seen and the unseen, to highlight the existence of ‘the other side’ to a story, and to raise awareness about filter bubbles.