If you could

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If you could

Espoo
2018

Animated short film

FOR / AT:

Aalto VCD

ROLE:

Director, Animator

My first attempt at an animated short. The story is simple (by Zuz Buchowska) and speaks about the futility of indecision. An ordinary child is faced with an overwhelming question, if you could turn back a moment in time which moment would you chose? Read the original story

The story has been divided into six parts and with every new part, one of the three colors is replaced while the other two are retained, creating a shifting colour palette for the film.

Writer_Zuz Buchowska \ Voices_M Wingren, Zuz Buchowska, Teodor Georgiev \ Sound_Sunai Marathe \ Director & Animator_Reishabh Kailey

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Colour palette generator

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Colour palette generator

Espoo
2017

Developing an iOS Application

FOR / AT:

Aalto Medialab

ROLE:

Media artist, Programmer

Developed an app which generates pastel colour palettes of whatever you point it at.

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Palatable Palettes

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Palatable Palettes

Mumbai
2015

Colour palette making

FOR / AT:

Drop it like its lukewarm

ROLE:

Colour designer

Making colour palettes for no reason

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DA Space

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DA Space

Pune
2014

Identity design

FOR / AT:

DesArt Space

ROLE:

Visual designer

DA Space is an initiative that brings together events related to art and design. It is a dynamic space for creative pursuits, be it recreational or professional.

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Berger Paints Colour Catalogue

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Berger Paints Colour Catalogue

Mumbai
2013

Colour trends, curated palettes, shade card and advertisements

FOR / AT:

Berger Paints ltd. / Freedom Tree Design

ROLE:

Junior designer, Colour curator

Colour trend research and shade card designed for the Berger Interior Collection for Berger Paints in India. The work involved colour curation, creating palettes and colour stories; inspired by Indian Handicrafts under the theme ‘Colours of India’.

Design team_Aanchal Desai / Siddhi Jadhav / Creative direction_Latika Khosla

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Colour strategy for Nankai Japan

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Colour strategy for Nankai Japan

Mumbai
2013

extracting colour palettes from cultures & geographies

FOR / AT:

Nankai Japan / Freedom Tree Design

ROLE:

Visual designer, Colour trend researcher

Location based colour trend research & palette design from different regions of India. The research was carried out to create inspiration palettes for Nankai Paints, wanting to enter the Indian market with their product.

Design team_Aanchal Desai / Siddhi Jadhav / Aditi Bidkar / Saranya Sundarraj / Creative direction_Latika Khosla

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Asian Institute of Oncology

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Asian Institute of Oncology

Mumbai
2013

Colour strategy for hospital signage & wayfinding system

FOR / AT:

Asian Institute of Oncology / Freedom Tree Design

ROLE:

Signage designer

The signage system was based on colour zones. During the research phase, the entire space was mapped and zoned according to function (from a patient's point of view), following which colours characteristics were connected with zone functions to create a signage system. The work also included structural, surface and typography design for the signage system.

Co-designer_Manasvi Rambhia / Creative direction_Latika Khosla

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Jotun Reveal Edge

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Jotun Reveal Edge

Mumbai
2013

Colour trends for Jotun Powder Coatings, Dubai

FOR / AT:

Jotun Powder Coatings Dubai / Freedom Tree Design

ROLE:

Visual designer, Trend research

The Reveal Edge Colour Trends celebrate and enhance products with a carefully curated range of powder coatings used in home appliances, personal electronics, and furniture. In modern-day space, the objects of utility are chosen pieces of decoration. The Reveal Edge colour collections are relevant for a fast changing future. The brilliant colours convey compelling stories by striking an emotional chord with consumers. The thematic directions allow Industrial Designers to take colour decisions based on the mood they want to emote through their products.

The Trend Colours are grouped into four themes:

Clarity delivers crisp clean colours, Foundry features robust and authentic shades, Enliven reveals sensational hues and Retrace completes the range with a classic palette.

Design team_Aanchal Desai / Siddhi Jadhav / Aditi Bidkar / Saranya Sundarraj / Creative direction_Latika Khosla / Photo Credits_Ajay Shah / Aziz Kachwala / Hardik Gandhi /

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Colors India 2012

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Colors India 2012

Mumbai
2012

colour trend forecasting workshop

FOR / AT:

Freedom Tree Design

ROLE:

Assistant facilitator, Communication designer

Facilitation and communication design for a colour trend forecasting workshop -

A formative collective of colour professionals, engaged in the technology, marketing, design and communication of colour. Colours India is a Chromazone of CMG, the worlds premier colour forecasting organization.The objective of this collective is to create a platform for Trend and Color design. Sharing information on colour research & advancement, education and training ,colour forecasting direction, design and application for the Indian marketplace.

Lead facilitator_Latika Khosla / Research_Aditi Bidkar / Aanchal Desai / Saranya Sundarraj

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