Brand makeover for Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai.

Brand refresh for a restaurant

Creative support_Ajay Shah | Copyrighting_Mikhail Vaishnav

Shamiana at Taj Mumbai

With:
Taj Mahal Palace Hotel \ ASDS Mumbai
Mumbai
2016
No items found.

Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai, recently went through a massive makeover. The café was the first 24X7 coffee shop to open in the 1970's and has seen a tremendous journey since then. It has long been a city icon and with its latest re-branding effort, sought to reach out to a younger audience while re-affirming its place in the hearts of its original patrons. ASDS in Mumbai was commissioned to conceive the visual applications of the re-branding project.

Left: Shamiana, 1972.   Right: Shamiana, 2016

No items found.

Social media campaign

No items found.

No items found.
–   More    –