Asian Institute of Oncology

2013
Mumbai

Colour strategy for hospital signage & wayfinding system

FOR / AT :

Asian Institute of Oncology / Freedom Tree Design

ROLE :

Signage designer

The signage system was based on colour zones. During the research phase, the entire space was mapped and zoned according to function (from a patient's point of view), following which colours characteristics were connected with zone functions to create a signage system. The work also included structural, surface and typography design for the signage system.

Co-designer_Manasvi Rambhia / Creative direction_Latika Khosla

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