Colour strategy for hospital signage & wayfinding system
Asian Institute of Oncology / Freedom Tree Design
The signage system was based on colour zones. During the research phase, the entire space was mapped and zoned according to function (from a patient's point of view), following which colours characteristics were connected with zone functions to create a signage system. The work also included structural, surface and typography design for the signage system.
Co-designer_Manasvi Rambhia / Creative direction_Latika Khosla