Content & Campaigns
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Carbo Culture

2022-2023
Helsinki

Communication design for a carbon removal startup

Art direction and communication design to create infographics, graphs and digital publications for a carbon removal startup. *All the data in the infographics above is fictional, since the actual information is confidential.

Visual identity design by Kokoro & Moi in 2020 and Bakken & Bæck in 2023

WITH:

Carbo Culture

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Frame Contemporary Art Finland

2021-2023
Helsinki

Communication strategy, digital marketing and graphic design for a cultural institution and advocate for Finnish contemporary art.

Frame Contemporary Art Finland is an advocate for Finnish contemporary art. They support international initiatives, facilitate professional partnerships, and encourage critical development of the field. During my part-time role as a Communications Officer at Frame (2021-2023) I specialised in communication strategy and digital presence for contemporary art projects such as Pilvi Takala's Close Watch at Venice Biennalie and the public program Rehearsing Hospitalities in Helsinki.

Communication Team: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen. Visual identity: Marina Veziko

WITH:

Frame Contemporary Art Finland

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Core

2018-2020
Helsinki

Ethnographic research reports for Core, which focused on co-creation of new services for women’s Sexual and Reproductive Health in India, Kenya, Nigeria, and Tanzania.

Scope Impact (previously known as M4iD) is a social impact company, accelerating social change at scale. They are based in Helsinki, Finland, and their work in equality, gender and health spans Europe, Asia, Africa and the Americas. "Core is a pioneering three-year project (2018–2020) aiming to better understand, equip and empower women to lead healthier sexual and reproductive lives. Moving beyond vertically-driven thinking about care-provision, Core charts a way forward to better respond to dynamic sexual and reproductive health care-seeking behaviours among women in India, Kenya, Nigeria and Tanzania. It combines human-centered design and interdisciplinary approaches to co-create new solutions for women’s sexual and reproductive health and wellbeing." - excerpt from thisiscore.org. When I was commissioned for this project, I adapted the Core brand identity and illustrations for diagrams, report decks and the Life-Course tool.

Design & Research team: Priyam Sharda, Shalini Subbiah, Jennifer Helfer Paavola, Rashmi Jagdish, Jarkko Kurronen, Laura Seppälä

WITH:

Scope Impact OY

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UrbanApa X Ateneum: In the Deep / On the Surface

2023
Helsinki

Visual Identity & publication for a Contemporary Performance Festival

A dynamic visual identity centered around a texture in motion. An experimental video-based poster & event communications. The thematic landscape of the festival was in the deep / on the surface. The curators ask: What kinds of things are present and in motion? Already identifiable? What kinds of things are just taking shape? What is surfacing in different contexts? Or what kinds of things are under the surface or in the depths? How can working and doing be many things at once – deep, pleasurable, light, subversive? Playful, feminist and communal? Or utopian?

Curated by Emmi Venna and Sonya Lindfors.

WITH:

UrbanApa at Ateneum Museum

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Moon in your Mouth

2023
Oslo

Mini-campaign for a contemporary art exhibition and parallel summer school

For the final collaboration of the season in June 2023, Frame partners with UKS–Young Artists’ Society in Oslo to put forth the exhibition Moon in Your Mouth considering consent, intimacy and emotional labour in the realm of exhibition making. Thinking of consent in artist-curator relationships, curator Max Hannus asks how to think about consent as a methodological tool. As a parallel to the exhibition, both partners along with Bedside Productions come together to co-host I CONSENT, a three-day summer school convening these investigations.

Contributors: Thora Dolven Balke, Tarek Lakhrissi and Inari Sandell. Curators: Max Hannus , Jussi Koitel, Yvonne Billimore. Communications: Rosa Kuosmanen, Stella Sironen

WITH:

Young Artists' Society / Frame Contemporary Art Finland

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Advocacy Campaign: #Kuvataiteen Vuoro

2023
Helsinki

It's time for Visual arts: Campaign lobbying against proposed budget cuts in the Finnish arts sector

The joint parliamentary election program of Frame, the Society of Finnish Artists and Kuvasto aims to increase the funding of visual arts by 15 million euros, to a total of 30 million euros. This would bring the visual arts closer to an equal status with other art fields, while strengthening the creative fields as a whole.

Illustration: Juliana Hyrri | Comms: Rosa Kuosmanen

WITH:

Frame Contemporary Art Finland | Artists’ Association of Finland | Kuvasto

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Conflicting Relations

2023
New York

A hybrid visual identity for a day-long public talks programme at The New School.

The second collaboration of the 2023 season of Frame Contemporary Art’s Rehearsing Hospitlities was co-presented with the Vera List Center for Art and Politics and the Finnish Cultural Institute in New York. Conflicting Relations was a day-long program that brought together artists, curators, and institutions whose practices go beyond hospitality and act as correctives to prescribed host and guest hierarchies, on intimate and infrastructural levels.

Comms: Rosa Kuosmanen, Stella Sironen. Curators: Jussi Koitela, Yvonne Billimore, Eriola Pira, Carin Kuoni. Contributors: Matti Aikio, Emily Johnson, Elina Waage Mikalsen, Wanda Nanibush, S.J Norman, Ali Rosa-Salas, Ana Beatriz Sepúlveda, Karoline Trollvik

WITH:

Vera List Centre at the New School

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UA mini residencies

2022
Helsinki

Visual identity & communication design for short artists’ residencies in Finland.

The visual identity is rooted in the idea of smallness, nurture, care and growth. The main idea is simple: tiny houseplants growing out of tiny cups that act almost like a mini-residency–a small place for nurture and growth. The houseplants are blooming and thriving in their tiny cups, alluding to the resident artists in the mini-residencies.

WITH:

Urban APA

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Strategy workshops with LEGO® Serious Play®

2020
Helsinki

Visual identity for a collective of workshop facilitators working with LEGO® Serious Play®

PlaymyStrategy is a collective of workshop facilitators and designers, specializing in the LEGO® Serious Play®, an open-source facilitation methodology. They adapt and use the LEGO® Serious Play® method for guided experiments in strategy-making workshops.

WITH:

PlaymyStratefy OY

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UD 2020

2019
Espoo

Event identity for Fifth International Conference on Universal Design

WITH:

Aalto Department of Architecture

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Meru health

2019
Helsinki

Brochures for a Mental health start-up

Meru Health offers an app-based therapy program for anxiety and depression. The experience combines CBT, on-call therapists, and breathing exercises monitored through a Heart Rate Variability (HRV) tracking device.

WITH:

Meru Health OY

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VR Hub

2018
Espoo

Poster for a space dedicated to learning about extended reality experiences

An adaptation of the famous M.C. Escher lithograph, Relativity - to reflect the surrealism of Virtual Reality technology.

VR Hub Director_Eero Tianien \ Original artwork by_M.C. Escher

WITH:

Aalto University