UA mini residencies

Visual identity & communication design for short artists’ residencies in Finland.

UA mini residencies

Urban APA
2022
Helsinki

UrbanApa describes the residency programme as "a series of short residencies that aims to enable and support artists’ and makers’ research or work in progress in a soft, light, and communal way."

The idea: Tiny houseplants growing from tiny cups.
The visual identity primarily consists of four short stop-motion animations of tiny houseplants growing from tiny cups. The animations were shot in a basic photography setup at home. Using bits from my actual houseplants and tiny cups found in my kitchen, the four animations were initially intended to be tests to see if the concept works. The tests animations looked pretty good, so I decided to use them directly for the identity.

Stop motion animations shot at home in an ad-hoc photography setup

Various cups

An example of all the keyframes in single animation

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The visual identity primarily consists of four short stop-motion animations of tiny houseplants growing from tiny cups.

Animations created for the social media campaign

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Visual identity as seen on social media

The different residency venues
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more work:

Kitsch mandi
Artist flea market
2014
Mumbai
Junta art market
Illustration exhibition
2016
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Area 81
UI and UX for a sudoku app
2014
Mumbai