The idea: Tiny houseplants growing from tiny cups.
The visual identity primarily consists of four short stop-motion animations of tiny houseplants growing from tiny cups. The animations were shot in a basic photography setup at home. Using bits from my actual houseplants and tiny cups found in my kitchen, the four animations were initially intended to be tests to see if the concept works. The tests animations looked pretty good, so I decided to use them directly for the identity.
An example of all the keyframes in single animation