Visual design portfolio – Ridge
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Hullabaloo Children's Studio

2022-2025
Mumbai

Visual identity & Space design for a children's para-learning studio

Hullabaloo Children's Studio in Mumbai, offers classes in arts, music, storytelling, STEM, among others. Their classes are curated to engage and inspire children to imagine and create newness. For the visual identity, the main challenge was to create a brand language that seamlessly transitions between communications and interiors, between image and space.

Copywriting, Marketing and Creative advice: Kripa Kotak. Mural artists: Rajaram & Sachin. Animations by Harsh Tiwari. Voiceover: Anokhi Uppoor. Photography: Aditya Uppoor

WITH:

Hullabaloo Children's Studio

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Reality Research Center

2024
Helsinki

Annual report for a community centre for performance art and research

I was commissioned to design the annual report / Vuosikertomus for the Reality Research Center, which describes itself as "... a collective of artists engaged in performative adventures. Our shared aspiration is to observe, question, and renew reality by creating performances." The report employs visually rich metaphors, with abstract and fluid layouts that reflect the spirit of TTK's performance initiatives.

WITH:

Todellisuuden Tutkimuskeskus

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Carbo Culture

2022-2023
Helsinki

Communication design for a carbon removal startup

Art direction and communication design to create infographics, graphs and digital publications for a carbon removal startup. *All the data in the infographics above is fictional, since the actual information is confidential.

Visual identity design by Kokoro & Moi in 2020 and Bakken & Bæck in 2023

WITH:

Carbo Culture

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Rehearsing Hospitalities

2021-23
Helsinki

Communication design, strategy and event production for a contemporary art public programme

Frame’s public programme Rehearsing Hospitalities has sought to ‘connect artists, curators and other practitioners in the field of contemporary art and beyond to mediate new practices and understandings with diverse hospitalities’. From 2019 to 2023, the programme has included commissions, exhibitions, discussions and bi-annual gatherings. The communication materials for the programme are tied together by the visual identity, designed by Elina Holey in 2019, which I expanded upon to create a range of diverse communication materials backed with a comprehensive communication strategy. To balance dynamism and change with familiarity and recognizability, certain aspects of the original Rehearsing Hospitalities identity were transfigured, while other elements were unchanged.

Visual Identity by Elina Holey | Comms: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen | Curation & Production: Jussi Koitela, Yvonne Billimore , Dahlia El Broul, Lebohang Tlali, Mariliis Rebane, Annabelle Antas, Vilma Leminen | Photos by Sheung Yiu, Jo Hislop, Jonni Korhonen | Production Design at UniArts by Marja Zilcher

WITH:

Frame Contemporary Art Finland

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Consent of the Governed: Strictures, Constitution & Kink

2022
Delhi / Kassel

Publication design for a series of essay anthologies

Commissioned to design the first two volumes of an ongoing publication series that invites artists, organizers, and kinksters to reflect on positionality, desire, and societal structures. The visual language is shaped by a tension between clarity and resistance — combining expressive typography, layered compositions, and deliberately fragmented structures that mirror the complexity of the subject matter.

Curated & Edited by: Vidisha-Fadescha and Shaunak Mahbubani | Contributors: Tiona Nekkia McClodden, Dhrubo Jyoti, Latoya Aroha Rule, MF Akynos, Jyotsna Siddharth, Khaleb Brooks, and Kinkinella

WITH:

Party Office & After Party Collective

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UrbanApa X Ateneum: In the Deep / On the Surface

2023
Helsinki

Visual Identity & publication for a Contemporary Performance Festival

A dynamic visual identity centered around a texture in motion. An experimental video-based poster & event communications. The thematic landscape of the festival was in the deep / on the surface. The curators ask: What kinds of things are present and in motion? Already identifiable? What kinds of things are just taking shape? What is surfacing in different contexts? Or what kinds of things are under the surface or in the depths? How can working and doing be many things at once – deep, pleasurable, light, subversive? Playful, feminist and communal? Or utopian?

Curated by Emmi Venna and Sonya Lindfors.

WITH:

UrbanApa at Ateneum Museum

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i must alter myself into a life form which can exist on this planet

2021
Tampere

Cookie dough typography for poster series for a contemporary art exhibition by Laura Rämö

Designed a series of posters using a custom typeface developed from extruded, melting forms — a style I call Cookie Dough typography. The viscous, imbalanced letterforms echo the exhibition’s themes of fluidity, aquatic matter, and bodily transformation, capturing a sense of softness, evolution, and organic instability.

Stills provided by Laura Rämö

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Melodious Composites

2021
New Delhi

Illustrated wedding box

Melodious composites was designed for Dipti Anand, symbolising her partnership with Karan. A multitude of visual harmonies and dissonances convene melodiously, capturing the essential commonalities between the couple.

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Konvolv

2020
Helsinki

Visual identity for a new media art cooperative

Created a custom display typeface for the logotype, designed to express modularity, motion, and interference—qualities that echo Konvolv’s roots in technology, creative learning, and experience design. The identity plays on “convolution” as both a technical and conceptual metaphor, blending functions to create emergent forms.

WITH:

Konvol New Media Art Collective

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Strategy workshops with LEGO® Serious Play®

2020
Helsinki

Visual identity for a collective of workshop facilitators working with LEGO® Serious Play®

PlaymyStrategy is a collective of workshop facilitators and designers, specializing in the LEGO® Serious Play®, an open-source facilitation methodology. They adapt and use the LEGO® Serious Play® method for guided experiments in strategy-making workshops.

WITH:

PlaymyStratefy OY

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UD 2020

2019
Espoo

Event identity for Fifth International Conference on Universal Design

WITH:

Aalto Department of Architecture

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Talk kallio

2018
Helsinki

Event identity for a series of public conversations

Talk Kallio! Do You Have A Say? is a series of monthly unconference happenings designed to encourage people to talk about the issues that matter to them in a local urban context. The series is curated by MiklagårdArts, a platform for promoting artistic exchange between the Nordic countries and dynamic art scenes in the rest of the world. They partnered with Caisa, a cultural centre which promotes artistic diversity in Helsinki

WITH:

Miklagård Arts OY

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VR Hub

2018
Espoo

Poster for a space dedicated to learning about extended reality experiences

An adaptation of the famous M.C. Escher lithograph, Relativity - to reflect the surrealism of Virtual Reality technology.

VR Hub Director_Eero Tianien \ Original artwork by_M.C. Escher

WITH:

Aalto University

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Shamiana at Taj Mumbai

2016
Mumbai

Brand refresh for a restaurant

Brand makeover for Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai.

Creative support_Ajay Shah | Copyrighting_Mikhail Vaishnav

WITH:

Taj Mahal Palace Hotel \ ASDS Mumbai

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Cobault

2016
Mumbai

Visual Identity for a cafe concept

WITH:

ASDS

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Epsilon

2016
Mumbai

Campaign for condominiums

Branding across print and promotional material for Epsilon Towers–contemporary residential condominiums in the suburbs of Mumbai.

Creative direction_Ajay shah \ Design team_Aparna Kale, Sadhna Prasad

WITH:

Shapoorji Pallonji Group \ ASDS Mumbai

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Bombay bits

2013
Mumbai

An illustrative take on Bombay.

A set of limited-edition illustrated postcards and cushion covers

WITH:

Drop it like its lukewarm

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Lola by Suman B

2013
Goa

Identity for a fashion label

Identity for Lola by Suman B, a boho-chic fashion brand based in Goa. The brand boasts of a young, bold, and easy style.

WITH:

Lola