Aegis animal care

A proposed animal rescue centre and vet clinic, Aegis stands for protection, comfort, and kinship. I was hired to establish the brand identity, name and communication strategy.

For the visual identity, an abstract minimal form of an animal is used. It vaguely resembles something animal like, without being specific. The arch emerging from the letter ‘g’ also forms an umbrella over the letter ‘i’, symbolising protection.