A proposed animal rescue centre and vet clinic, 'Kin' stands for protection, comfort, and companionship. I was hired to establish the brand identity, name and communication strategy. The visual identity presents itself as constantly changing across various touchpoints, without losing its essence or recall value. Apart from representing the brand as energetic and evolving, it is useful for Kin to represent a wide ‘range’ of animals it serves.
Veterinary clinic & animal rescue centre
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Kin animal care
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