Reishabh Kailey
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Kaupunkitilat - Visual Producer Portfolio
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Hullabaloo Children's Studio

2022-2025
Mumbai

Visual identity & Space design for a children's para-learning studio

Hullabaloo Children's Studio in Mumbai, offers classes in arts, music, storytelling, STEM, among others. Their classes are curated to engage and inspire children to imagine and create newness. For the visual identity, the main challenge was to create a brand language that seamlessly transitions between communications and interiors, between image and space.

Copywriting, Marketing and Creative advice: Kripa Kotak. Mural artists: Rajaram & Sachin. Animations by Harsh Tiwari. Voiceover: Anokhi Uppoor. Photography: Aditya Uppoor

WITH:

Hullabaloo Children's Studio

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Hullabaloo's instagram
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Reality Research Center

2024
Helsinki

Annual report for a community centre for performance art and research

I was commissioned to design the annual report / Vuosikertomus for the Reality Research Center, which describes itself as "... a collective of artists engaged in performative adventures. Our shared aspiration is to observe, question, and renew reality by creating performances." The report employs visually rich metaphors, with abstract and fluid layouts that reflect the spirit of TTK's performance initiatives.

WITH:

Todellisuuden Tutkimuskeskus

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Todellisuuden Tutkimuskeskus
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Frame Contemporary Art Finland

2021-2023
Helsinki

Communication strategy, digital marketing and graphic design for a cultural institution and advocate for Finnish contemporary art.

Frame Contemporary Art Finland is an advocate for Finnish contemporary art. They support international initiatives, facilitate professional partnerships, and encourage critical development of the field. During my part-time role as a Communications Officer at Frame (2021-2023) I specialised in communication strategy and digital presence for contemporary art projects such as Pilvi Takala's Close Watch at Venice Biennalie and the public program Rehearsing Hospitalities in Helsinki.

Communication Team: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen. Visual identity: Marina Veziko

WITH:

Frame Contemporary Art Finland

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Frame's website
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Rehearsing Hospitalities

2021-23
Helsinki

Communication design, strategy and event production for a contemporary art public programme

Frame’s public programme Rehearsing Hospitalities has sought to ‘connect artists, curators and other practitioners in the field of contemporary art and beyond to mediate new practices and understandings with diverse hospitalities’. From 2019 to 2023, the programme has included commissions, exhibitions, discussions and bi-annual gatherings. The communication materials for the programme are tied together by the visual identity, designed by Elina Holey in 2019, which I expanded upon to create a range of diverse communication materials backed with a comprehensive communication strategy. To balance dynamism and change with familiarity and recognizability, certain aspects of the original Rehearsing Hospitalities identity were transfigured, while other elements were unchanged.

Visual Identity by Elina Holey | Comms: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen | Curation & Production: Jussi Koitela, Yvonne Billimore , Dahlia El Broul, Lebohang Tlali, Mariliis Rebane, Annabelle Antas, Vilma Leminen | Photos by Sheung Yiu, Jo Hislop, Jonni Korhonen | Production Design at UniArts by Marja Zilcher

WITH:

Frame Contemporary Art Finland

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Blog: Continuous evolution of the identity
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Momemtum Magic

2024
Mumbai

Spatial illustration for an educational exhibit at a children's museum

WITH:

Playseum

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UrbanApa X Ateneum: In the Deep / On the Surface

2023
Helsinki

Visual Identity & publication for a Contemporary Performance Festival

A dynamic visual identity centered around a texture in motion. An experimental video-based poster & event communications. The thematic landscape of the festival was in the deep / on the surface. The idea is a multi-media collage that draws attention to interaction of opposing elements like light & dark or surface & depth. The collage is built using layers of different visual media like illustration, photography, typography and soapy-oily video textures.

Curated by Emmi Venna and Sonya Lindfors.

WITH:

UrbanApa at Ateneum Museum

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Playbill Publication
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Finnish pavilion at the 59th Venice Biennale

2022
Venice

Communications and event photography for the exhibition 'Pilvi Takala–Close Watch' at the 59th Venice Biennale

In 2022, the Finnish pavilion at the 59th Venice Biennale exhibited Pilvi Takala–Close Watch. The multi-channel video installation is based on the artist’s experiences during her six-month employment and research while working covertly for Securitas as a fully qualified security guard in one of Finland’s largest shopping malls.

WITH:

Frame Contemporary Art Finalnd

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Pilvi Takala–Close Watch
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Advocacy Campaign: #Kuvataiteen Vuoro

2023
Helsinki

It's time for Visual arts: Campaign lobbying against proposed budget cuts in the Finnish arts sector

The joint parliamentary election program of Frame, the Society of Finnish Artists and Kuvasto aims to increase the funding of visual arts by 15 million euros, to a total of 30 million euros. This would bring the visual arts closer to an equal status with other art fields, while strengthening the creative fields as a whole.

Illustration: Juliana Hyrri | Comms: Rosa Kuosmanen

WITH:

Frame Contemporary Art Finland | Artists’ Association of Finland | Kuvasto

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Read about the campaign
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Islands of Kinship

2023
Helsinki

Communication design for the annual gathering of a pan-European network of art organisations

Communication design for the annual gathering of ISLANDS OF KINSHIP, is a joint project by six European art organisations, aiming to instil more ecological and socially sustainable practices within contemporary art institutions.

Visual Identity by Von Saten

WITH:

Frame Contemporary Art Finland

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islandsofkinship.org
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Helsinki Biennial

2023
Vallisaari, Helsinki

Production suport, comms & event photography for the Helsinki Biennial 2023

WITH:

Frame Contemporary Art Finland

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UA mini residencies

2022
Helsinki

Visual identity & communication design for short artists’ residencies in Finland.

The visual identity is rooted in the idea of smallness, nurture, care and growth. The main idea is simple: tiny houseplants growing out of tiny cups that act almost like a mini-residency–a small place for nurture and growth. The houseplants are blooming and thriving in their tiny cups, alluding to the resident artists in the mini-residencies.

WITH:

Urban APA

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Urban APA website
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Seats Next to Windows

2017 - 2022
South-Asia & Europe

An archive of moving streets and wandering thoughts across changing urban landscapes

A video archive exploring how motion and stillness interact when viewed from a moving vehicle. Across cities, it captures drifting, daydream-like encounters with urban life in moments of transit.

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Flux Island

2020
Helsinki

Comms for Aalto Medialab exhibition at Vuosaari, Helsinki

Flux Island is a New Media Art Exhibition that explores the site-specific location and its relationship to the sea using interaction, generative processes, and immersion. Local families were invited to try out and explore different interactive installations and DIY instruments while enjoying the artworks of the exhibition.

WITH:

City of Helsinki

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fluxisland.com
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Anthrobscene

2019
Espoo

Trash collage / Exhibition at Aalto / Materiality / Media and ecology

Planned Obsolescence is a policy of planning or designing a product with an artificially limited useful life, so that it becomes obsolete (i.e., unfashionable, or no longer functional) after a certain period of time. The work seeks to bring attention to the practice of planned obsolescence by reclaiming discarded circuits and repurposing them into unplanned forms of newness.

Artists_Reishabh Kailey, Gurden Batra, Serpil Oguz | Waterjet cutting technician_Jie Luo | Advisor_Samir Bhowmik

WITH:

Aalto Medialab

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Read more
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When light echoes

2019
Seoul

New media exhibition at Seoul School of Integrated Sciences and Technologies

Reishabh Kailey, Punit Hiremath, Sanni Honkanen, Olli Ketonen, Hanna Thenór Åstrom, Thu Nguyen, John Lee

WITH:

Seoul School of Integrated Sciences and Technologies, Aalto Medialab

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watch process video
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Talk kallio

2018
Helsinki

Event identity for a series of public conversations

Talk Kallio! Do You Have A Say? is a series of monthly unconference happenings designed to encourage people to talk about the issues that matter to them in a local urban context. The series is curated by MiklagårdArts, a platform for promoting artistic exchange between the Nordic countries and dynamic art scenes in the rest of the world. They partnered with Caisa, a cultural centre which promotes artistic diversity in Helsinki

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Miklagård Arts OY

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Masaan / Fly Away Solo

2015
Mumbai

Digital promotional campaign for a drama film, winner of the FIPRESCI & Un Certain Regard awards at the 68th Cannes Film Festival

A digital promotional campaign for the 2015 film Masaan (translation- Crematorium; also known as Fly Away Solo in English), a drama film directed by Neeraj Ghaywan, co-written by Varun Grover.

Film director: Neeraj Ghaywan \ Film writer: Varun Grover \ Marketing strategy: Jahan Singh Bakshi

WITH:

Drishyam Films

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press coverage of the campaign
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Bombay bits

2013
Mumbai

An illustrative take on Bombay.

A set of limited-edition illustrated postcards and cushion covers

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Drop it like its lukewarm

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Read an article
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Asian Institute of Oncology

2013
Mumbai

Colour strategy for hospital signage & wayfinding system

The signage system was based on colour zones. During the research phase, the entire space was mapped and zoned according to function (from a patient's point of view), following which colours characteristics were connected with zone functions to create a signage system. The work also included structural, surface and typography design for the signage system.

Co-designer_Manasvi Rambhia / Creative direction_Latika Khosla

WITH:

Asian Institute of Oncology / Freedom Tree Design

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